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Our People

Artcinia was founded by a small team of musicians and community leaders to respond to the emergency created in the arts community by the Covid-19 pandemic. We quickly realized our efforts had a broader purpose – to improve access to the performing arts for all – and we set about to transform our humble operation into a mission-based organization.

Our donors, volunteers, and community partners have made invaluable contributions to our organization for which we are grateful. Today, it is this leadership team that is dedicated to bringing performing arts experiences to neighborhoods throughout the Philadelphia region.

Anne Schoemaker

Co-Founder

Anne is a co-founder of Artcinia. A passionate community activist, strategist, musician, and philanthropist, her career was focused on the biotechnology industry. Her expertise includes technology development and licensing, intellectual property management, and new venture formation. She has contributed to diverse projects and organizations in both for-profit and nonprofit settings.

Anne received a Bachelor of Music degree in piano from The Juilliard School and an MBA from Drexel University. She is an adviser to whatisbiotechnology.org and a member of the National Advisory Board of Project 440, a classical music engagement group for young musicians. She is herself an active chamber musician.

Anne has served as an officer of The Melmark Charitable Foundation and Community Volunteers in Medicine. She is a previous member of the boards of the Chamber Orchestra of Philadelphia, WHYY, Inc., the Philadelphia Orchestra, and Kimmel Center (POKC), Inc., and is a Trustee Emerita of The Children’s Hospital of Philadelphia.

Luigi Mazzocchi

Co-Founder, Artistic Co-Director

Luigi Mazzocchi was born in Venezuela where he studied music in “El Sistema,” the “Sojo” Conservatory, and the Latin American Violin Academy with José F. del Castillo. Mr. Mazzocchi was a founder of several Venezuelan orchestras as well as a member of the “Simón Bolívar” Symphony Orchestra. He has performed as soloist with all the leading Venezuelan symphony orchestras, attended international music festivals in the US, Panama, Spain, France, and Australia, and has been a prizewinner in solo competitions in Latin America, the US, and Puerto Rico.

Since 1996, Mr. Mazzocchi has been living in the United States where he studied violin with Liliana Ciulei and Helen Kwalwasser at Rowan and Temple Universities. He has been a member of many ensembles in the region. Currently, he is the Concertmaster of the Pennsylvania Ballet Orchestra, Concertmaster of the Ocean City Pops, Associate Concertmaster of the Delaware Symphony, and Acting Concertmaster of the Lancaster Symphony and the Chamber Orchestra of Philadelphia. He regularly plays on instruments kindly loaned by Dr. William Stegeman.

Jake Kelberman

Artistic Co-Director

Jake Kelberman is a versatile musician, composer, and educator from Philadelphia. He has performed at esteemed venues and festivals across North America, South America, and Europe. Notable accolades include being a finalist in the Wilson Center Jazz Guitar Competition and the “Keep an Eye” Jazz Competition.

Jake has recorded with artists such as Wycliffe Gordon, Ulysses Owens Jr., and Jim Snidero. As a composer, he has been commissioned by the Philadelphia Jazz Project and collaborated with choreographer Peter Chu for acclaimed performances by institutions like the Juilliard School and Giordano Dance Chicago.

Jake is a professor of jazz guitar and small ensemble director at Temple University. Advocating for social change through music, he has partnered with organizations like Concerts in Motion and the National Youth Orchestra and Choir of Belize. Jake holds degrees from Temple University and the Juilliard School, and he remains committed to fostering artistic collaboration and championing the arts’ essential role in society.

Jason (Aso) Friedman

Marketing and Community Engagement Manager

Aso Friedman is a Philadelphia-based marketing manager and musician, and former music journalist. He has worked for various high-profile agencies, managing the social media of household names and products. His work as a music journalist has made it into some of the most popular and highly-read music magazines in the country.

As a musician and curator, he works primarily in the realm of experimental music, helping avant-garde musicians book shows, get press from the magazines he once wrote for, and generally increase their visibility. He has been interviewed on WXPN, and currently co-runs a music collective dedicated to showcasing electronic-leaning artists in Philadelphia.

Lora Sherrodd

Communications and Digital Media Manager

Lora Sherrodd, a dynamic artist based in Philadelphia, is a jazz vocalist, composer, educator, and entrepreneur. Hailing from Laramie, Wyoming, Lora’s passion for the arts and her entrepreneurial spirit blossomed at an early age, nurtured by her mother’s guidance. Their collaborative venture began when Lora was just a high school sophomore and continued until her university graduation, where they jointly owned and operated Pop Up Paint Party LLC, offering engaging painting classes to communities in Wyoming and Colorado.

Lora is a Professor of Jazz Voice at Moravian University. Her deep-seated commitment to advancing women in music is evident through her frequent incorporation of feminist themes into her compositions. Lora’s advocacy and artistic contributions play a pivotal role in championing greater recognition for female-fronted bands within the music industry.

Lora holds an M.M. in Jazz Studies from Temple University and a B.A. in Music from the University of Wyoming, where she specialized in jazz and pursued a minor in African American and Diaspora Studies.